Our Story

Chokly – Brand Story

1. The Beginning

Every year, millions of people around the world face sudden choking emergencies. It can happen to anyone—children, the elderly, or even a perfectly healthy adult. Within seconds, a life can be at risk.

Chokly was born from one simple but powerful question:
“What if, at that critical moment, no one knew how to help?”

2. Our Mission

At Chokly, our mission is to give everyone a second chance at life when choking strikes.
More than just a rescue device, Chokly represents trust, safety, and peace of mind—something you can carry anywhere, knowing you’re prepared for the unexpected.

3. Brand Meaning

The name Chokly stems from the word “choke”—the very danger we aim to solve. It embodies our promise to be the answer in life-threatening moments.

Our brand image is designed to be simple, modern, and memorable, so that anyone, anywhere, can instantly recognize Chokly as the device that saves lives.

4. Core Message

“Chokly – When Every Breath Matters.”

Our message centers on protection, safety, and trust—because sometimes, a single breath can mean the difference between life and death.

5. Our Vision

Chokly aspires to become the world’s leading brand in choking rescue devices.
We envision a future where every home, school, restaurant, and workplace keeps a Chokly close at hand—ready to protect lives, whenever and wherever it’s needed.